Author Archives: Brian

Don’t lose your online store visitors – start a relationship!

Posted on by

Start a relationship with your online store visitors!It’s tough I know, but most of your web visitors won’t buy on the first visit.

They’ll check you out, flick through your products, perhaps compare prices, scroll through your blog and then they’ll be off again. Like ships in the night.

If you’re lucky, they might bookmark your site for a later date, but mostly they will disappear and get on with their busy lives. And bang goes all that time, cost and effort it took to drive them to your store in the first place. Grrrr.

But you can do something to improve your chances of a revisit. If you make it easy for interested visitors to stay in touch with you, they can get to know you a lot better and you can be there when they need you. With a simple but planned communication strategy, these strangers can become brand friends, and friends can become customers.

Continue reading →

Store of the moment: Antipodean Love

Posted on by

antipodean-love-online-storeAfter many hours rummaging through markets and trailing through the internet, the folks at Antipodean Love have brought together some amazing Australian and New Zealand designers under one store… for your ease and shopping pleasure!

Related articles

Need a customised plan for your online store?

Posted on by

custom-add-onsHow many times have you looked at an e-commerce service like Spiffy Stores, and wished the fixed plans on offer really met the needs of your particular online business?

For example, you might be just starting out, so you want the Basic plan, but you have more than the maximum number of products that the plan allows. You don’t yet need the larger volumes of the next plan up until you really get going, so what do you do?

We often get questions like this from new start-ups, wanting a customised Spiffy Store plan to meet their specific requirements. Up until now, we had just the three standard plans to choose from (Basic, Business and Enterprise), so we decided to do something about it!

From today, all our Spiffy Stores e-commerce plans can be customised to add-on extra functions or resources to meet your needs. Yay!

We’re kicking off with two new add-ons – one that will add an extra 100 or 1,000 SKUs to your existing plan limit, and another for an additional 5 email addresses. Each add-on can be purchased multiple times, so you can choose exactly how many products or email accounts you want to support.

Add-ons can be purchased at any time for a small extra monthly fee, and cancelled at any time too, so you can keep your monthly costs at a minimum and grow when you need to. They can be added and removed in the “Accounts -> Add-ons” section of your store’s Toolbox.

Say no to old-fashioned fixed price plans and save money! Our new add-ons are the ideal way for you to customise your plan for your super Spiffy online store.

Related articles

Problems rendering a layout in Rails3

Posted on by

From time to time we like to share technical tips when we’ve uncovered a solution to a problem that might help other Rails developers.

Spiffy Stores is written using the Ruby on Rails framework, and we encountered a glitch with the Rails3 layouts. Basically we couldn’t get the layout to display, even though all the syntax was correct. Others have experienced this sort of problem. See http://stackoverflow.com/questions/6605716/cant-render-layout-in-rails-3 for an example.

After lots of digging around and tracing, the answer became clear. The AbstractController::Layouts module has an initialize method, but this method was not being called when a new controller was created.

If you experience this problem, then check any modules that you have included in your controller, as one of them has an initialize method that doesn’t call ‘super’.

If an included module needs an initialize method, then it needs to follow this pattern:

def initialize(*)
  # Module initialization code here
  super
end

If the call to ‘super’ isn’t included, then the initialization chain stops, and your controller won’t be properly initialized. You can find out all the included modules for a controller by executing this code from the console:

MyController.ancestors

Tips for online retailers: How to optimise your store for search engines (part two)

Posted on by

In part one, we covered the first two subjects in our online retailer’s guide to Search Engine Optimisation (SEO), using your keywords effectively and producing regular, quality content.

In part two, we will cover two other important aspects of SEO, social media participation and link building, and how to tackle them with confidence.

Dive into social media, and keep swimming.

One of the most recent Google updates increased the amount that social media activity counts in search engine rankings. Now, your engagement in social media will enhance your SEO efforts as well as increase your reach and popularity.

Put your best business hat on and go forth and participate in social networks such as twitter, facebook, Google+ and Pinterest. Set up accounts under your brand name and share images and stories, ask for opinions and comment on other people’s posts. Retweets, shares and comments on your social media content are taken into account in search rankings.

Continue reading →

Tips for online retailers: How to optimise your store for search engines (part one)

Posted on by

Like most people setting up an online store, you probably know you should be optimising for search engines to get more qualified traffic. The trouble is, you may not know where or how to start.

Never fear! we’ve put together this two-part blog post to get you up to speed in no time.

Let’s kick off with a quick refresher on why Search Engine Optimisation (SEO) is so important.

SEO is not paid search marketing such as Google AdWords. We will look at that in a separate post. SEO is a bunch of techniques that you can apply to your web presence to help you get into Google search results without paying for advertising. It’s commonly called ‘organic’ search.

Search engines send out ‘robots’ to find your web content and index it so they can refer to it quickly during search queries. Once your content is indexed, the search engine can then list it in the organic search results for the relevant search query. The whole process is very complex and highly automated – it relies 100% on the information the robots can find.

Therefore the ‘trick’ to good SEO is for your content to be easy for the robots to find and highly relevant to the keywords your target audience will use to search.

Luckily for you, your Spiffy Store is already brilliantly formatted and coded to be search engine friendly, but you will still need to use your keywords in the right places, create interesting content, embrace social media and build links to your site to improve your search engine ranking.

We’ve broken four basic SEO principles down into manageable techniques that you can do yourself. In this post we will cover using keywords correctly and creating quality content. Using all four elements will make a real difference to your search engine rankings, pushing your pages further up the results listing towards that coveted first page position.

Continue reading →

Tips for online retailers: How to choose the right keywords for your online store

Posted on by

“Keywords” are the words and phrases people type into search engines to find the content they’re looking for. As this is how most people will arrive at your online store, you need to spend time choosing the ones that will get you the most relevant traffic. Then you need to use them on your website.

You may have a good idea of the phrases people use when looking for your products or services on the Internet, but it’s important to use some proper research to back up your hunches. And anyway, you can uncover some fresh ideas.

Here’s how to get started…

Continue reading →

Shipping with Fastway Couriers now available

Posted on by

Fastway CouriersWe’re happy to announce that we’ve completed testing of the Fastway Couriers shipping module, and it’s now available in all stores based in Australia, New Zealand, Ireland or South Africa.

To activate it, go to the “Preferences -> Shipping and handling” section of your store’s Toolbox, and click on the “Add a shipping agent” button in the top right of the screen.

You’ll need to click the “Activate” button under Fastway, and then choose which services you’d like to offer to your customers. Whether or not you’re entitled to the Frequent User Rate depends on your account standing with Fastway, so you’ll most likely want to contact them to either set up an account or find out if you’re eligible.

After you’ve activated the Fastway shipping agent, you’ll the need to add a weight based shipping rate for Fastway. Further instructions on how to do this are located in our knowledge base.

Related articles

Enhanced by Zemanta

Minimize Shipping Costs with the Spiffy Stores Advanced Packing Algorithm

Posted on by

“How do I save money by minimizing my shipping costs?”

That’s a question we hear all too often as our store owners stuggle with the problems of shipping their goods to customers.

Setting your shipping costs is one of the most important aspects to running an online ecommerce business. If you charge too little, then you may lose money on each order and if you charge too much, you may lose sales as customers go elsewhere.

Other Shopping Cart Software Fails to Deliver

As incredible as it sounds, the popular ecommerce software packages available today are of little help, with most offering no more than simple flat-rate shipping schemes. If you find a service offering real-time carrier calculated shipping rates, such as from Australia Post or New Zealand Post, then the chances are that if your customers order more than 20kg of items, they’re out of luck as that’s the maximum weight that you can send using these services.

This means that you could lose customers or risk going out of business because you’re not making enough profit. What’s worse is that you may be losing valuable orders where your customer wants to purchase a large number of items and your shopping cart software says: “Sorry! I don’t know how to handle that many items. It’s all too complicated for me. Please take your business elsewhere.”

Large shipping companies pay $100,000s for software to help them optimize their parcel packing because it saves them money. It’s expensive because it’s a very complicated problem and requires a lot of advanced mathematics to solve.

Spiffy Stores Advanced Packing Algorithm Software Solution

At Spiffy Stores, we’ve solved the packing problem and we’ve added our advanced parcel packing algorithm to all stores at no extra cost. Every Spiffy Stores plan includes real-time carrier calculated shipping rates, and all orders are processed by our advanced packing software.  This means that the cost of shipping every package is minimized, and that means you save money!

Our Advanced Packing Algorithm software is unique to Spiffy Stores and you won’t find it anywhere else. Our range of shipping options is unmatched by any other vendor, and every one of our shipping features is freely available to every store on every plan. Other providers charge extra for basic carrier shipping apps, plugins and add-ons that we provide for free!

There’s simply no competition. Have a look at what the others offer and you’ll see the advantage in choosing to build your business with Spiffy Stores.

Related articles

Card Access Services payment gateway now available

Posted on by

We’re always on the lookout for more options for our store owners to accept payments online.  Last week we integrated the Fat Zebra payment gateway into Spiffy Stores, which is now available to all online stores in Australia.

This week, we’re pleased to announce that we’ve joined forces with the Card Access Services payment gateway to provide real-time payment processing.

This means that you now have even more options for accepting credit card payments directly in your online store.

Our current direct payment gateways available to e-commerce stores in Australia are:

  • Advam
  • ANZ eGate
  • Bendigo Bank
  • Camtech
  • Card Access Services
  • Commonwealth Bank CommWeb
  • eWay
  • Fat Zebra
  • NAB Transact
  • NetRegistry
  • PaySecure
  • PaymentExpress (Australia and New Zealand)
  • SecurePay
  • Suncorp Bank
  • Westpac PayWay

These are in addition to our support for PayPal Website Payments Standard, PayPal Express, and the ability to accept credit card payments manually using your own credit card processing facilities.

More information about Card Access Services, and instructions for activating the gateway can be found in our knowledge base.