Tag Archives: google merchant center

Google Shopping arrives in Australia!

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Google have just announced that they are launching both the Google Merchant Center and Google Shopping in Australia!

If you’d like to use Google Shopping to reach more customers, just log in to your Spiffy Store Toolbox and head over to the “Marketing >> Product data feeds” section.  You can then set up a new feed for the Google Merchant Centre by following the instructions in that section.

When you’ve done that, the next step is to log in to the Google Merchant Centre, create a new feed , and choose Australia from the drop-down menu. If you’re new to the Google Merchant Centre, we recommend reading the “Getting Started” articles in the Google Merchant Help Center.

Store owners that choose to advertise their product catalogue can also do so using AdWords’ product extensions as well.  Product extensions use the product information submitted by the retailer and automatically display the extra information within ads, where relevant. To learn more about product extensions, visit the AdWords Help Center.

Happy shopping!

New Data Feed functionality: Get more exposure for products in your store

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We’re pleased to announce that Spiffy Stores now provides data feeds for popular shopping comparison sites.  By using the new XML data feeds built into our online store software, you’ll now be able to attract more visitors, which should convert to sales.

Online shopping is one of today’s growth areas, and many customers want the best price they can get when purchasing online. This is where price comparison sites can help online shoppers get the best deal. For you, as a merchant, these sites can help you get a wider exposure for your products in a cost effective manner as your products will be seen by a larger number of customers who are shopping on line for similar goods.
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