View source for General Preferences

=== Your Store Details ===
This is where you enter the name of your store and the contact email address.  

'''Store name'''

Depending on your theme, the name of your store often appears as the title of your store your store's top header, and it can also appear in the "Name" Meta tag.  

Please also note that it appears in all of your email templates as well, so if you're hoping to do something to help your ranking in search engines, you may also want to customise your email templates by changing the {{ shop_name }} tag in your email templates to something that will make sense.

'''Store Email address'''

Notifications from your Toolbox such as ones for new orders, as well as emails from enquiries sent from your "Contact Us" form are sent to this email address.

=== Password protection ===

Password protecting your store is a good idea while you are still adding products or designing its look and feel. This is especially important if you have set up a credit card and payment gateway but don't want to start accepting sales quite yet. 

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=== Google analytics ===

You can enter your Google Analytics tracking number and Spiffy will automatically instrument your pages with the required code snippets to track visits as well as e-commerce sales. See the Google Analytics section for more setup help.